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Global Television Ad Spend
This year, the forecasters expect TV’s share of global ad expenditures to reach 40.4% (US $200.5 billion), a new peak. TV won’t make a sudden fall, either – predicted to maintain that share of spend in 2013, before only inching down slightly in 2014, to 40.3%.

Share of Global Ad Spend, by Medium

% Share

2010 2011 2012 2013 2014
Newspapers 21.4% 20.2% 18.9% 17.9% 16.8%
Magazines 9.8% 9.4% 8.8% 8.3% 7.9%
Television 39.7% 40.2% 40.4% 40.4% 40.3%
Radio 7.1% 7.1% 7.0% 6.9% 6.7%
Cinema 0.5% 0.5% 0.5% 0.5% 0.5%
Outdoor 6.7% 6.6% 6.5% 6.4% 6.3%
Internet 14.7% 16.0% 17.8% 19.6% 21.4%

Television still accounts for 40% of Global Ad Spend, and no sudden shifts are expected says ZenithOptimedia in its latest forecast.

Years of research and development by some of the top minds in the fields of Television, Video, Mobile and TV Advertising technologies, and planning and preparation in the fields of Marketing, Direct Sales and Branding has yielded a sophisticated and highly profitable business model focused on the needs of the affiliates, the needs of the consumers and the needs of the Ad Agencies and Television Advertisers able to generate billions of dollars per year for the investors. 

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