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US TV Ad Spend Research
TV ad spending growth rates in the US continue to outpace the aggregate of all media, according to MarketingCharts analysis of figures provided by Kantar Media.
TV ad spending continues to surpass the national average, according to the figures provided by Kantar Media. In Q2 2012, TV media saw a 7.6% year-over-year rise in advertising expenditures, compared to the overall 2.6% growth in ad spend for the US.
Comparing the figures provided by Kantar Media with Nielsen audience estimates reveals that TV revenue growth continues to be solid even amidst an apparent saturation in audience size.
Similarly, TV ad spending growth rates appear to excel when compared against in-home consumption data. While average monthly time spent watching TV in the home dropped by 1.9% year-over-year in Q1 2012 (to 155 hours and 46 minutes), TV continued to command increased spending of 7.6%. (Q1 data from Nielsen is the most current at time of writing.)
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