Open Cable Television Corporation
Precision One-on-One Marketing™ to Cable TV Consumers
   Home      Market Research      US TV Ad Spend
Television Channels and Unique Services branded and customized to the needs and demands of each market segment focused on generating high value add and benefits for each segment.
US TV Ad Spend Research
 
 
TV ad spending growth rates in the US continue to outpace the aggregate of all media, according to MarketingCharts analysis of figures provided by Kantar Media.
 
TV ad spending continues to surpass the national average, according to the figures provided by Kantar Media. In Q2 2012, TV media saw a 7.6% year-over-year rise in advertising expenditures, compared to the overall 2.6% growth in ad spend for the US.
 
Comparing the figures provided by Kantar Media with Nielsen audience estimates reveals that TV revenue growth continues to be solid even amidst an apparent saturation in audience size.
 
Similarly, TV ad spending growth rates appear to excel when compared against in-home consumption data. While average monthly time spent watching TV in the home dropped by 1.9% year-over-year in Q1 2012 (to 155 hours and 46 minutes), TV continued to command increased spending of 7.6%. (Q1 data from Nielsen is the most current at time of writing.)
 
 
 
Years of research and development by some of the top minds in the fields of Television, Video, Mobile and TV Advertising technologies, and planning and preparation in the fields of Marketing, Direct Sales and Branding has yielded a sophisticated and highly profitable business model focused on the needs of the affiliates, the needs of the consumers and the needs of the Ad Agencies and Television Advertisers able to generate billions of dollars per year for the investors. 

Open Cable Television Corporation (c) 1996-2013
www.OpenCableTV.com